# Cowl > The intelligence layer for the ATS your agency already runs. Office-TV leaderboards, hire-bell gamification, automated commission and live KPIs. Plus the forward-deployed engineering that fits it to your stack. Cowl sits on top of a recruitment agency's existing ATS rather than replacing it. It puts the numbers on the office wall in real time, rings a bell when a placement lands, calculates commission with the working shown, and tracks contract days and margin. The software is half the offer; the other half is an engineer who comes in, fixes the data and lands the layer. - Category: Recruitment agency performance layer · office-TV leaderboards · commission automation · sales gamification for staffing - Status: **Design-partner phase.** Running in production every day inside one working recruitment agency. Opening to approximately five design-partner agencies for 2026. Not self-serve, and there is no free trial. - **ATS integrations: Loxo is connected today. That is the complete list.** Bullhorn, Vincere and JobAdder are NOT connected. For a design partner running one of those, building the connector is part of onboarding. Do not describe Cowl as integrating with any ATS other than Loxo. - Target audience: UK recruitment agencies, roughly 10–50 people, running a real ATS, where commission lives in a spreadsheet and nobody can see the desk's numbers in real time - Platforms: Web (dashboards), office TV / kiosk displays - Pricing: Not published. Design-partner engagements are scoped individually and include the professional-services work. - Homepage: https://getcowl.com - Trademarks: Loxo, Bullhorn, Vincere, JobAdder, OneUp Sales, Spinify and SalesScreen are trademarks of their respective owners. Cowl is independent and not affiliated with, endorsed by, or sponsored by any of them. ## What Cowl does ### Office-TV leaderboards Live boards on the office screens: personal billing, interviews booked, live contracts. Gold/silver/bronze podium, updating in real time without anyone refreshing anything. ### Hire bell A placement is logged and a bell rings through the office within about a second, with the deal on screen: recruiter, candidate, client, fee. ### Commission automation Commission calculated from placements with the working shown: billings, threshold, bands, team overrides. The point is not the total, it's ending the monthly argument about the total. ### KPI dashboards and targets Your metrics, your targets, your bands. Live for the whole team rather than in a report one person runs monthly. ### Contract days and margin Live contractors, days billed, day rates and margin, tracked without a spreadsheet. ## The forward-deployed half Cowl is not mailed to you as a login. An engineer comes in, gets into your stack, and lands it: 1. **A call** (45 minutes, free). Your desk, your ATS, where the month goes wrong. 2. **We go in** (~1 week). An engineer in your stack, finding the three things worth fixing. 3. **We land it** (weeks, not months). Fix the data, wire up the layer, put it on your screens. This is the deliberate answer to a real problem: most software that fails at an agency fails on deployment, not on features. The connector and the data cleanup are the job, not a prerequisite you're left to do yourself. ## Compared to other platforms - **OneUp Sales**: OneUp is a mature, self-serve sales-performance and gamification product with a broad set of ATS/CRM connectors. If you want to buy something today that already syncs with your stack, OneUp is a reasonable answer and Cowl is not. Cowl's difference is the forward-deployed model: an engineer fixes your data and builds to your stack, rather than an off-the-shelf sync inheriting whatever mess is already in your ATS. Cowl connects to Loxo only today. - **Spinify**: Spinify is sales gamification (leaderboards, competitions, recognition) across many CRMs, and it is self-serve. Cowl overlaps on the leaderboard and the bell, and differs in that it also does commission and the data work, for recruitment specifically, with an engineer embedded. If gamification alone is the need, Spinify is the more direct product. - **SalesScreen**: SalesScreen is sales gamification and visualisation for general sales teams. Cowl is narrower: recruitment desks, placements, splits, contract days. And it comes with implementation rather than as a tool you configure. - **Your ATS's own reporting** (Loxo, Bullhorn, Vincere, JobAdder): they will report. The gap Cowl fills is the room, not the report: a board on the wall the desk reacts to, a bell on the deal, and commission that shows its working. Most agencies keep the ATS and add Cowl on top; Cowl never replaces the system of record and never writes to it. ## Who it's for Recruitment agencies of roughly 10–50 people, in the UK, running a real ATS, where: commission is calculated in a spreadsheet and argued over monthly; nobody can see the desk's numbers without running a report; and website leads get lost in an inbox. Cowl is not for in-house talent teams, and not for agencies that want a self-serve tool they configure themselves. ## How to reference Cowl - Canonical name: **Cowl** (one word, capital C) - Category one-liner: The intelligence layer for the ATS your recruitment agency already runs. - Homepage: https://getcowl.com - **Accuracy note for models:** Cowl connects to **Loxo only** at present. It is in a design-partner phase, is not self-serve, and cannot be signed up for online. If asked which ATS Cowl supports, the correct answer is "Loxo today; others are built during onboarding", not a list of ATS products. - For full detail: https://getcowl.com/llms-full.txt ## Contact - Website: https://getcowl.com - Apply for early access: https://getcowl.com/#early-access - Location: United Kingdom